The SuperCognit blog
Product launches, playbooks and lessons from teams turning knowledge into AI products.
How to sell access to your MCP server: pricing, seats and Stripe payouts
To sell access to your MCP server you need to solve three things: who may connect, what a seat costs, and how the money reaches you. Here is how per-seat pricing and built-in Stripe subscriptions and payouts work in practice.
AI roleplay: let reps practice objections against your own playbook
Sales training fails in the gap between the workshop and the next real call. An AI roleplay agent built from your own playbook gives reps unlimited practice reps — here's how to set one up in an afternoon.
AI lead capture and qualification chatbot: from first message to CRM and booked meeting
A lead capture chatbot answers the visitor's questions, asks the qualifying ones, takes consent, and writes a real contact and deal into HubSpot or Pipedrive with the transcript attached — or books the meeting. Here is how it works on the website and on WhatsApp, how to write the qualifying questions, and what to measure.
EU AI Act and chatbots: the disclosure rule, and a compliance checklist for customer service
Article 50 of the EU AI Act has applied since 2 August 2026: if people can talk to your AI, you have to tell them — at the point of interaction, in their language, on every channel. Here is what the rule asks of a customer-service chatbot, what it does not, and a checklist you can finish in an afternoon.
WhatsApp's other price change: AI replies are now billed by the token
From 1 August 2026 Meta bills Business Agent conversations on tokens consumed, and from 1 October it starts charging for service replies again. Two different meters, five weeks apart, and most of the coverage only mentions one.
Most MCP servers still skip OAuth. That is the whole security story.
The specification makes OAuth 2.1 mandatory. Surveys of the public server ecosystem suggest only a small minority implement it. If you are about to connect an MCP server to an assistant that can see your work, that is the first thing to check.
MCP Shadow IT: your team is already connecting servers nobody vetted
Connecting a remote MCP server takes a URL and about ten seconds. That is the feature. It is also why a new category of shadow IT now has a name and a threat model.
MCP went stateless. What changed, and why we still speak the old protocol.
The 2026-07-28 revision removed the initialize handshake and the session header. It makes MCP servers scale like any other HTTP service — and it leaves every client that has not caught up behind.
MCP is not one vendor's protocol any more
Anthropic donated the Model Context Protocol to the Agentic AI Foundation under the Linux Foundation in December 2025. If lock-in was your objection to building on MCP, it no longer holds.
Who pays when the agent buys? AP2, x402, ACP and MPP, plainly
Four protocols, four layers of the same problem: letting software spend money on your behalf without it becoming a disaster. Here is what each is actually for, and what is still genuinely unsettled.
The SuperCognit AI API: build, publish and monitor agents from your own code
Everything you do in the dashboard, you can also do over HTTP: create agents and MCP servers, attach tools and knowledge, publish them, read every transcript and receive webhooks. Here is the whole surface — and the first call you will make.
From consultant to product: packaging your expertise as a paid MCP server
Packaging your expertise as a paid MCP server means turning the material you already deliver into a knowledge base clients query from inside Claude — with per-seat billing built in, and no code to write.