Monetization
Selling access to agents and MCP servers: pricing, seats, payouts and packaging expertise as a product.
How to sell MCP: a field guide for agencies, consultants and internal champions
Selling MCP means selling correct, cited answers and permitted actions inside the AI tools people already use — not the protocol. Here is how to pitch the benefits, package it by industry and department, sell it inside a company, and run MCP servers for many customers from one place.
How to sell access to your MCP server: pricing, seats and Stripe payouts
To sell access to your MCP server you need to solve three things: who may connect, what a seat costs, and how the money reaches you. Here is how per-seat pricing and built-in Stripe subscriptions and payouts work in practice.
From consultant to product: packaging your expertise as a paid MCP server
Packaging your expertise as a paid MCP server means turning the material you already deliver into a knowledge base clients query from inside Claude — with per-seat billing built in, and no code to write.
An MCP server for your agency's clients: one per client, on their brand
The pattern that works for agencies offering MCP servers to clients: one server per client, built from their website and documents, published on their own domain — no code, isolated workspaces, billable per seat.