The SuperCognit blog
Product launches, playbooks and lessons from teams turning knowledge into AI products.

An MCP server for your agency's clients: one per client, on their brand
The pattern that works for agencies offering MCP servers to clients: one server per client, built from their website and documents, published on their own domain — no code, isolated workspaces, billable per seat.

10 examples of company MCP servers (and what each one answers)
Ten examples of company MCP servers — private internal brains, public knowledge servers and paid per-seat products — with the questions each one answers.

Migrating from WhatsApp Business: the playbook for the per-reply pricing era
From October 1, 2026, WhatsApp charges businesses for every service message — the replies inside the 24-hour customer window that used to be free. Here's what changes, what it costs you, and a practical playbook to move conversation volume to channels you own.

WhatsApp Business alternatives in 2026: own the conversation instead of renting it
With WhatsApp charging for every business reply from October 2026, teams are rethinking where customer conversations should live. Here are the real alternatives — web concierges, Telegram, and an omnichannel AI agent — compared honestly.

Introducing SuperCognit: build, publish and monetize AI agents — no code required
Today we're opening SuperCognit to everyone: one platform to build customer-facing and internal AI agents, publish them on your own domain, and get paid — with knowledge, tools, MCP servers and billing built in.

We're looking for partners: build AI products for your clients on SuperCognit
Agencies, consultants and AI builders: package your expertise into agents and MCP servers your clients subscribe to. Wholesale pricing, a partner portal, and a managed cloud underneath — you keep the client relationship.

Building an MCP server: custom development vs. a no-code platform
Building an MCP server: an honest comparison of custom development versus a no-code platform, with a side-by-side table and the three cases where writing your own still wins.

How to secure a company MCP: OAuth, workspace isolation and who sees what
How to secure a company MCP server in three layers: OAuth 2.1 with iss validation and CIMD registration, hard per-workspace isolation, and explicit private, public or per-seat scoping.

How to keep a company MCP current: syncing knowledge without re-training anything
How to keep a company MCP current without re-training anything: point the knowledge base at your live website and let scheduled re-syncs — as often as hourly — do the maintenance.

How to put your MCP server on your own domain (and why it matters for your brand)
You can put your MCP server on your own domain — a subdomain like mcp.yourcompany.com instead of a platform URL. Here is how custom domains work on SuperCognit, and why the URL you hand out is a brand decision.

How to give your MCP server real tools: connecting your APIs, CRM and calendar
To give your MCP server real tools, you describe HTTP endpoints you already have — URL, parameters, auth — and SuperCognit publishes them as callable MCP tools in Claude or any MCP client. No SDK, no server code.

One MCP, every tool: making your company knowledge available in Claude, Cursor and beyond
MCP is an open standard, so one MCP server makes your company knowledge available in Claude, Cursor and every other MCP client your team uses. Build it once, without code, and stop maintaining a copy per tool.