From October 1, WhatsApp charges for every business reply. Read the migration playbook →

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Improved

Finer control over WhatsApp

WhatsApp cost control is more precise, stays out of the way while a person answers, and the Channels tab is reorganised with a welcome menu per channel.

What shipped

  • Answer for is now set in minutes, from 1 minute to 30 days.
  • A new limit, Answers per conversation: after that many answers the person gets the link to your web chat. Off by default.
  • While a teammate holds the conversation, or on an agent a person answers, cost control counts nothing and sends no link.
  • The link arrives as a "Continue on the web" button instead of a long address.
  • The Channels tab shows WhatsApp and Telegram as tiles, each with its own page and its own welcome menu.
  • Also in the API and MCP: windowMinutes and maxReplies on whatsappHandoff.

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