From October 1, WhatsApp charges for every business reply. Read the migration playbook →

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New

Reply to visitors from the inbox

Your team can now answer a conversation from the Inbox. The reply reaches the visitor wherever they are talking — the chat page, the widget, WhatsApp or Telegram — signed with the team member's first name.

What shipped

  • A reply box under every conversation, with emoji, Enter to send and a note of which channel the answer goes out on.
  • Visitors see the team member's first name and photo next to the message, marked as someone from your team — never their email address.
  • An open chat page or widget shows the reply within seconds, without a reload.
  • On WhatsApp, Meta only allows free-form replies within 24 hours of the customer's last message; after that the reply box tells you instead of failing silently.
  • Whoever replies first becomes the conversation's owner if nobody had it yet.
  • Also in the API and MCP: POST /v1/sessions/{id}/reply and the reply_to_conversation platform tool.

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